Cambridge United FC and artificial intelligence pioneer GenieAI have partnered to achieve a football first. The U's are the first professional football team to use artificial intelligence to handle every player contract from start to finish. Additionally, the parties are currently investigating the use of AI for other crucial club operations.
Just before the transfer window closes on September 1, the club may now develop, evaluate, and approve legally sound player contracts more quickly and affordably thanks to GenieAI.
The CEO and co-founder of GenieAI, Rafie Faruq, thinks the action will set off a worldwide movement. "It's an absolute pleasure to help the Club sign their players in line with EFL regulations through the use of AI," he says, recalling his upbringing in Cambridge.
According to him, the partnership is "a strategic move that brings together two local Cambridge success stories" and goes beyond a legal update.
Cambridge United is still operating at Premier League levels of innovation after making significant improvements in its stadium and training facility.
The club manages a vast range of contracts behind the scenes, ranging from intricate multi-party property agreements to stadium food and sponsorships. GenieAI will now automate these processes by:
• Using authorised templates to create compliance contracts
• In a matter of seconds, exposing clause risks and variations
.Review cycles will be shortened from weeks to days.
• Providing flexibility on custom terms (such as bonuses and appearances) while maintaining conformity with EFL guidelines
• Clubs will soon be able to use smart questionnaires that employ data from their own documents in place of coding trees or rule-based templates. Playbook-based solutions will be immediately provided by the platform, eliminating the need to struggle with Word or seek outside advice.
"If we can save significant time and money while maintaining the same legal quality, that's exactly the kind of smart decision that allows us to reinvest in players, facilities, and our matchday experience," says Alex Tunbridge, CEO of Cambridge United.
GenieAI's early prototypes demonstrated that it reduced the legal turnaround time, freeing up more time for player acquisition and fan interaction.
United is utilising AI where it matters most—unlocking operational efficiency without compromising legal quality—with many signings scheduled before the transfer deadline.
As other teams test AI in performance analysis or scouting, Cambridge United is establishing a new benchmark for how football teams manage legal matters.
Additionally, it marks a turning point for the legal tech sector. According to Faruq, "organisations worldwide share the challenges Cambridge United faces in managing contracts:
ensuring accuracy, reducing turnaround times, and maintaining fairness.
" Genie gives players the freedom to concentrate on the pitch while we take care of the paperwork.
Throughout the 2025 season, United will keep integrating GenieAI into its contract operations. Player signings, sponsorship deals, and contracts with commercial suppliers are examples of live test cases.
Later this year, the program's outcomes will be disseminated to the larger football and legal communities.
Using a client's pre-approved wording, GenieAI's autonomous legal agents construct, review, and monitor contracts with 97% accuracy on crucial issues and 92% counterparty acceptance.
GenieAI grows from startups to enterprises in over 40 languages and claims to cut down legal review time by 4.2 hours per contract.
Google Ventures, Khosla Ventures, and more than 150,000 companies worldwide support the company.
Read more at;https://www.allsportnews.co.uk
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